Mount Pleasant COVID-19 Alerts for Businesses

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April 21, 2020 11:06 AM

Businesses Reminded to Update Digital Presence as They Look Towards Reopening

By John Greenberg, Mount Pleasant Communications and Marketing Coordinator.

MOUNT PLEASANT, S.C. (April 24, 2020) - On Thursday, April 23, Mayor Haynie updated a proclamation adopting the same provisions as Governor McMaster's executive order regarding the reopening of retail stores. If you have made the decision to reopen your business at any level, remember to update your operating hours and new offers on your website, social media, and any third-party partners.

It is recommended that your website already has a distinct section that describes how your business has been responding to the COVID-19 crisis. To let your website visitors know that you are now physically open for business, the best practice is to have an alert in an entry pop-up, splash page, or at the top of your home page.

For social media, the best advice is to check your "reach analytics" and post your updated information at the time when most people are already seeing your posts. Do not forget to post to your story as well. Google Business pages are historically underutilized, with only 60% of businesses actively updating their information. Now is an opportunity to get a leg up and post updated operating hours and current incentives. If you are using an email marketing tool, let your existing customer base lists and prospects lists know what your updates are. Email is thriving right now as it is one of the few ways brands can reach people during this crisis. Engagement rates have stayed in line with pre-COVID rates and in some industries, they have increased.

While the governor has eased the Home or Work order to allow certain stores to invite customers inside, keep in mind that many customers are still opting for "no contact" methods of shopping such as e-commerce, curbside pickup, and home delivery. If you decide to utilize both in-store sales and online sales, make sure to post that information where your customers can see it.

Finally, if you have not already, send your updated information to our live interactive map. This map exists on the Town's webpage for local business support during the COVID-19 crisis.

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